Case Study

How Ace created a single source of truth with Spark

Overview

Company Name:
Ace Project Marketing

Company Type:
Project Marketing Team

Headquartered:
Kelowna, BC

Projects on Spark:
16

Notable Projects Sold:
Revo
The Glades
The Daly

Accelerated lead management and sales conversion

Aligned marketing and sales through one centralized platform

Delivered real-time visibility across projects

Challenges

Siloed systems

Despite using multiple tools, this tech stack remained suboptimal for Ace. Their sales team faced data cleanliness issues which constantly required manual updates to ensure consistency between all of the marketing and sales platforms.

“Before we were using two different tools, both of which were not the best.”

Lindsay Page

Creative Project Manager | Ace Project Marketing

“It's important that purchasers are tagged because you don't want to send new incentive programs to people who have already paid a different price. Having to manually tag every purchaser was an extra step in a process that already had enough steps.”

The tools Ace used also didn't provide adequate contract writing capabilities, which could lead to frustrating errors such as contract rewrites, ultimately wasting precious time during stressful sales cycles.

“We've had some cases where a field was missed or other information was left out of a contract at the beginning of a launch. We had to pull them out and put them through DocuSign again. It was especially bad when we had multiple purchasers involved.”

Ace had reached a tipping point and needed to solve these issues to continue supporting their expanding operations.

“Efficiency was and is a huge thing for us. We're a small company but are growing very quickly and having these systems and processes in place was vital.”

“We reached a point with where we were like ‘We've got to fix this or we're not going to make it.’”

Solutions

All-in-one platform

With Spark, Ace gained an all-in-one platform that encompasses all stages of the sales cycle, allowing them to reduce costs and ensure consistent data.

“Having all tools integrated in one platform was the main thing. We don't want to have us or our developers double-paying for multiple platforms. Having a single source of truth and not having to make sure that things are accurate between the two or more platforms was really important for us.”

Lindsay Page

Creative Project Manager | Ace Project Marketing

Ace was also able to streamline their operations further through Spark's diverse collection of integrations, specifically through their use of Proxima HQ. Our integration with Proxima HQ provided Ace the ability to seamlessly share data between the two platforms, allowing them to visualize their inventory stacking plans in 3D models.

Finally, Ace has been able to refine their digital contract writing process. Ace has significantly reduced contract mapping mistakes by using Spark’s system, while also increasing process efficiency and time savings.

“Spark’s digital contract writing reduces the amount of errors, which means fewer rewrites, and more time saved. It’s especially useful when there’s multiple purchasers on the same unit, as well as lawyers, reps, etc.”

“Spark’s digital contract writing reduces the amount of errors, which means fewer rewrites, and more time saved. It’s especially useful when there’s multiple purchasers on the same unit, as well as lawyers, reps, etc.”

Results

Firing on all cylinders

Since onboarding to Spark, Ace has been able to increase process efficiency and accuracy. By removing redundant steps and manual efforts, Ace has streamlined their sales efforts.

“Request Forms really got some of us Spark Nerds excited about it. We were like, 'I can't believe It just cut out 30 minutes of steps for us'. Those extra time savings per contract really add up over time.”

Lindsay Page

Creative Project Manager | Ace Project Marketing

The synergy between Ace and Spark has also led to dividends in Ace's sales efforts. By leveraging Spark's Customer Success team, Ace has standardized and streamlined their contract setup process.

“The benefits of collaborating with Spark's Customer Success team are really apparent now when we do our contract setup. When we send it to Rob and Lukas, they basically just say, 'same as usual?’”. It streamlines things and makes that process so much easier. Rob and Lukas are basically an extension of our team at this point.”

Ace started with 2 projects and 15 users when they first onboarded and has now grown their portfolio to 16 projects and 53 users on the platform.

“Now we are using the tool the way it's meant to be used. Our systems are dialed."

Like Ace, see how your team can gain a frictionless solution with Spark

Learn how the top North American developers sell out projects.

Your entire portfolio in one place.

No more jumping between a dozen disjointed softwares. Spark has all of your sales data and all of your marketing tools under one roof.

Sell more. Sell better.

Get increased visibility and control over your project sales and marketing. Spark scales with your team, providing the foundation for you to grow and expand your business.

Frictionless onboarding and dedicated support.

Focus on selling, not software. Our dedicated Customer Success team gets you up and running faster than you'd expect.

Find out if your project is a fit

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