Marketing
Capture and convert prospects
Spark sets your marketing team up for success with multiple mediums to successfully promote every project in your portfolio.
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Empower Your Marketing Team
Measure the metrics that matter.
Understand your campaign’s ROI with system-wide analytics and attribution.
Multiple Lead Channels
From online to social to on-site, Spark provides smart and flexible forms simplifying prospect acquisition from project to project.
Performance Insights
Monitor and evaluate campaign engagement from initial registration through to the home purchase.
Bolster your brand recognition & loyalty
Whether projects have standalone or integrated brand identities, curate communication strategies that fit your brand vision and encourage repeat homebuyers.
Simplified for the Industry
Build better emails with Carpenter.
Spark’s proprietary email tool is behind the industry’s most efficient and profitable teams.
Creative Freedom
Endless design options that utilize our fully responsive widget system.
Robust Merge Tags
More than just personal info. Spark can provide inventory and contract specific data to use in your templates.
No code? No problem
Craft professional email templates that display perfectly across any device without a designer or an IT person.
Importable Templates
Working with an external design team? Import their templates and send away.
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Convert More Leads
Set-up your marketing team to deliver results.
Market new homes more efficiently, powerfully and profitably with a marketing suite that enables cross project visibility and retargeting.
Attached to your CRM
All our marketing tools are connected directly to the customer data in your CRM to enable personalization at scale.
Events Hub
Virtual or in-person RSVP feature allows you to send branded email invites, track attendance and thank attendees.
Multiple Sources
Pull in leads from any source, whether marketing on Facebook, Google or any social channel.
Email Automation
Automate a follow-up schedule and apply to prospects that register online or on-site.
Email Campaign Builder
Fit for any marketing initiative, easily compose, customize and test email campaigns.
Analyze Engagement
Built-in, accessible and actionable marketing analytics
Marketing Specific Permissions
Segment designers from marketing managers with roles that focus their workflow and hide private information.
Attribution Tracking
Determine which marketing sources are contributing the most to inventory sales with our integrated cross-object tracking.