Case Study
Company Name:
Dawson + Sawyer
Company Type:
Developer
Headquartered:
Surrey, BC
Units on Spark:
2000+
Notable Projects Sold:
Fleetwood Village
Guildford the Greatest
Prior to implementing Spark, Surrey, BC-based developer Dawson + Sawyer was using a mixture of siloed tools to manage the marketing and sales operations, which caused significant roadblocks for their sales team.
“We were using Intersoft, which was a bit of a dinosaur, in combination with Mailchimp, and Excel Spreadsheets. But we were a simple company at the time,” said Bonnie Tao-Santos, Sales Manager at Dawson + Sawyer.
Additionally, the limited scope of Dawson + Sawyer’s sales software forced the developer to do transactions manually with paper contracts. With only so many working hours in the day, the company faced a bottleneck in the daily maximum number of transactions they were able to process.
“Each paper contract used to require us to sit down with the client, which would take over an hour to print, sign, scan and complete. This meant that our ability to sign more than 8-10 contracts in a single day was extremely limited, which was a huge bottleneck for us during launch weekends or in a busy market."
“If someone missed a signature or initial then that would be even longer. There was just so much scanning and having to send things back and forth, it was easy for mistakes to be made.”
With an outdated and costly mixture of software and a time-exhaustive manual contract process, Dawson + Sawyer needed a solution to alleviate their roadblocks and enable them to scale.
“We needed an all-in-one solution that was easy to use and accommodated digital contracts and disclosure statements in order for us to grow to the next level.”
“We knew it was time for a change and so we thoroughly evaluated multiple CRM providers.”
Spark replaced Dawson + Sawyer’s multitude of existing softwares with an all-in-one New Development marketing and sales platform, which supported their team in scaling their business.
“The platform is so intuitive to use and the new features and updates that have been added since we joined have been incredible. Spark’s Customer Support has also been so fast and responsive in setting up new projects and their communication and feedback have been fantastic.”
More importantly, Spark has allowed Dawson + Sawyer to transition from an tedious paper contract process to a precise, digital-based transaction system.
“Prior to Spark, we had to track everything in an Excel spreadsheet. We spent double the time scanning and printing multiple copies of paper contracts. That doesn't happen with Spark and digital contracts. Being able to generate contracts in minutes and sending it out through Spark’s DocuSign integration has been seamless.
Initials and signatures are no longer missed with digital contracts, it’s so much more efficient. The ability to track disclosure statements and ensure people have received their amendments has been an incredible asset for us as well.”
After Spark
After Spark
After Spark
By using Spark, Dawson + Sawyer has been able to triple their contract writing capacities.
“We’ve been able to do a lot more volume in one day because of Spark. We can now easily do 30 deals in a day, a huge difference from the original pace of 8-10 manual contracts. The time savings have been tremendous.”
These time savings and efficiencies have allowed Dawson + Sawyer to significantly expand their operations. Not only can they process more transactions, the scale and number of simultaneous projects they’ve begun undertaking has drastically grown as well.
“We went from having a couple launches per year to selling multiple properties simultaneously.”
Bonnie believes that as Dawson + Sawyer continues to grow, their usage of Spark will continue as well. Spark facilitated the marketing and sales for Dawson + Sawyer’s most recent project, Fleetwood Village, which is a master planned community consisting of 1600+ units over multiple phases.
“It's been really great working with your team and I think it's been an excellent partnership.”
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