Case Study
Company Name:
Westbow Construction
Company Type:
Developer
Headquartered:
Chilliwack, BC
Notable Projects Sold:
Cedarbrook
Cedarbrook by Westbow Construction is a 80 acre, 1200+ unit development in Chilliwack, BC that is in year 3 of a 10 year master plan. Leading the Cedarbrook sales team is Alaina Pastro, whose responsibilities include leading a sales team, working with buyers & realtors, mortgage brokers, lawyers & lenders, collaborating with marketing, and even managing lease ups. In other words, Alaina and her team have much to do in a limited amount of time. However, at the beginning of the project, their attention was constantly being pulled away from these core areas of focus and being occupied by tedious and time-consuming tasks as the result of their former ineffective sales processes. Prior to Spark, Westbow struggled with tracking and managing their available inventory.
To make matters worse, Westbow’s sales team was spending hours every day writing sales contracts in a Word Document and then dragging and dropping the details into Docusign manually.
“It felt like we were dragging and dropping things millions of times. It was even worse if buyers added an upgrade at a later date. Unfortunately, sometimes the deal didn’t go through either so we had wasted so much time doing all that work for nothing to come together.”
Together, this led to significant frustrations for Alaina and her team. With limited time each day, Westbow’s sales team needed a solution that allowed them to focus on the responsibilities that mattered most.
Bringing on Spark allowed Westbow to consolidate their previous sales data and collect all future lead information immediately in the platform. This made it possible for Westbow to manage and organize their leads and prospects in a centralized system.
“From adding notes to people’s files in the contacts section, seeing who needs to be followed up with, and seeing what inventory is available for those leads. It’s great to have it all in one spot.”
This extra level of organization has allowed Westbow to keep track of their progress with each individual lead and be more intentional with their sales decision making.
“We're a thousand times more organized in keeping track of our leads and knowing their information. We can add notes and keep track of when leads have come in, what we've talked to them about, and where they are in the buyer’s journey and decide how to continue with them based on this information. We can even group prospects we’ve identified for future product releases and contact them easily when that product is available.”
Furthermore, Westbow’s contract generation process has become undeniably more efficient. With Spark’s digital contract writing process, the necessary contract is created by our platform, saving Westbow’s team substantial time and effort.
“With Spark, there’s no more dragging and dropping. We’re able to just press ‘request signatures’ and it generates it all for us and then puts out the completed copy. It’s game changing.”
Since onboarding to the platform, Spark has become the backbone of Westbow’s sales operations, enabling their efforts to become more effective and efficient.
Spark’s reliability and adaptability has been and will continue to be vital to Cedarbrook’s changing needs as the project grows and evolves throughout the course of Cedarbrook’s 10 year master plan.
“We have a number of years left to go and we’re getting busier and busier. Each year our goals and targets are getting higher and higher. With so much at stake, making mistakes slows us down even more. However, Spark has been able to adapt to where a project's at within the project’s lifecycle and it holds everything”
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